New Basketball Shoes

Shoes Designed For Basketball is The Nike Dunk

by Cecep SA‎

‎Nike, Inc. launched the Nike Dunks in 1985 as a product line placed side by side the ‎Nike Terminator. The plan is to bend the basketball shoe market a bit introducing colors ‎instead of the usual white pair with black swoosh. Had their eyes on the target and Nike ‎knew what to do.
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Designed for basketball
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The Nike Dunks for the real basketball players. Nike shoes designed with a lower profile ‎compared to the soles of shoes before. The aim was to offer shoes that are lighter in ‎weight, closer to earth, and better equipped with tables to improve performance. ‎Improvements were made to the player may attain optimum pivoting and blocking.
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Market the new line, a program called the College of colors was launched in several ‎colleges and universities. Selected schools were signed by the exclusive sponsorship from ‎Nike. The jersey is compared with those provided by Nike Dunks.
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The eight schools selected for the program included Dunks University of Maryland, St. ‎John's University, Syracuse University, Villanova University, University of Iowa, ‎University of Kentucky, University of Michigan and the University of Nevada.
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The production of the Nike Dunks was put on hold for some time until Nike re-launched ‎the line in 1998. The new language had nylon Dunks and arch support - are the signature ‎styles that differentiate them from current emissions. The shoes exhibited the classic ‎university colors, but new colors were released.
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Unexpected niche in skateboarding
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In the early 2000s, the market began to skate peak. Although many skaters already started ‎to use the Dunks even during the 90s, it was not until 2002 that Nike launched the Nike ‎Dunk SB, which targets the skateboarders.
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Dunks skaters or riders are attracted to the cause of the same features that made them ‎great basketball shoes. Skaters needed shoes that would be comfortable for them, as they ‎travel on the boards. The lower profile design of the soles has made it possible for the ‎board to feel better. What made the free movement of basketball players and work ‎efficiently on the court were the same characteristics as the skaters did their best results ‎with skateboards.

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